- Strong demand following new freehold legislation in Abu Dhabi
- Affordable and unique low entry cost waterfront property driving high demand from Emiratis and expats alike
- Declared best performing lead generation residential campaign to date by leading consultancy Savills and independent platform dubizzle
Abu Dhabi, UAE – 18 June, 2019: Masaood Developments LLC, the privately owned Abu Dhabi based property developer backed by the affiliate of Al Masaood group of companies’, today reported that its residential project Azure Al Reem has made rapid strides since launching just four weeks ago. To date, nearly two thousand people registered their interest in purchasing a property in the new waterfront apartment complex. Working with real estate advisor Savills, Masaood Developments LLC analysed market and customer demand, and created a unique, affordable and low entry cost way to buy premium property in Abu Dhabi, which is proving popular with Emiratis and expatriates alike.
Recent government changes to freehold ownership have also had a positive impact on interest in the project. Ideally situated in a prime location on Al Reem Island, with views towards the iconic Louvre Abu Dhabi, it is the first project to be available to foreign expats under the government’s new legislation.
Real estate advisors Savills attribute the burst of interest to a combination of the new legislation changes and Azure Al Reem’s ‘easy to own’ payment plans. The affordable options only require deposits of AED 50,000 for a one-bed or AED 70,000 for a two-bed and then you can move in straight away and pay the rest over 15 years without the need of a bank mortgage.
Ziad Abou Nasr, Director for Masaood Developments LLC said: “It appears that the government’s new policy changes towards foreign freehold ownership have already caused an upswing in interest from potential foreign investors and end users, which can only be a positive thing for the Abu Dhabi residential market. Coupled with Azure’s far more accessible payment scheme over other residential projects on the market, it meets the needs and demands of the Abu Dhabi market, giving much more people the opportunity to become home owners for the first time.”
Indeed, recent reports show that the UAE is the second largest market for middle-income housing in the GCC, with 98,000 units needed by 2022. With such high demand for suitable housing, dubizzle shared their feedback on the Azure Al Reem project, declaring it to be the most successful lead generation residential launch campaign in Abu Dhabi, they have seen.
Matthew Gregory Head of Property Sales for dubizzle said: “Since launching last month, Azure Al Reem has exceeded all expectations in the level of interest we have seen across dubizzle and is the best performing lead generation campaign we have run across our platforms to date. Its unique offering of an affordable and flexible payment plan for a completed, high quality waterside apartment, is obviously meeting a strong demand in the UAE property market. People interested in purchasing an apartment in the property probably shouldn’t wait much longer to register their interest.”
The show apartments are now open to view. Interested parties are advised to book in advance, due to overwhelming demand.
For further sales information about Azure Al Reem, please visit:
www.Azurereem.com
Notes To Editor
Background information on how the ‘easy to own’ payment plans work:
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About Azure Al Reem
Azure Al Reem is a ready to move in, freehold, waterfront apartment complex on Al Reem Island, Abu Dhabi. Developed by Masaood Developments LLC, Azure Al Reem offers unique payment options including set low deposits of only 50,000aed for a one bedroom, and 70,000aed for a two bedroom apartment, then ongoing highly flexible and affordable instalments. The property has 339 apartments across 29 floors, split into 226 one-bed and 113 two-bed premium apartments with a range of high-end facilities and amenities.
Email – azure@savills.me
Call - +971 544 911 911
Show Apartment Opening Times:
Sunday – Thursday, 9am to 6pm
Saturday, 10am to 5pm
Location: Azure, Shams, Al Reem Island, Abu Dhabi, United Arab Emirates
https://goo.gl/maps/sD1tTmqJ6gaJoLsSA
E-book link: https://azurereem.com/AZURE2v1/index.html
About Masaood Developments LLC
Masaood Developments is a privately owned Abu Dhabi based property developer backed by the affiliate of Al Masaood group of companies’. The group is known as one of the leading trading group of companies with a rich diversity of businesses. As a developer, it plans/ambitions to set a new benchmark for its projects in the capital of the UAE.
Committed to supporting the growth of Abu Dhabi, Masaood Developments will create high quality residential and commercial properties. The company is determined in its mission to offer unparalleled service and to deliver on its promises which will ensure it becomes the developer of choice for investors and homeowners.
For media enquiries about Azure Al Reem, please get in touch with:
TOH Public Relations
Raghad@tohpr.com / +971 4382 8900
Or Jon@tohpr.com / +971 4382 8900